Seminole Hard Rock Hotel & Casino Tampa Returns as Pink Premier Sponsor Of Local Making Strides Against Breast Cancer Walk on October 18^th Kickoff Party Set for October 3^rd

TAMPA, Fla. (September 9, 2014) – As a result of its ongoing commitment, Seminole Hard Rock Hotel & Casino Tampa will once again be recognized by the City of Tampa for its month-long efforts via a Proclamation issued by Mayor Bob Buckhorn naming October PINKTOBER® month.

In support of Hard Rock International’s annual breast cancer awareness campaign, Seminole Hard Rock Hotel & Casino Tampa will return as the $50,000 premier sponsor of the American Cancer Society’s Making Strides Against Breast Cancer Walk in Tampa on Saturday, October 18.

To kick off PINKTOBER® month, Seminole Hard Rock Hotel & Casino Tampa is throwing a #MakeItPink kickoff party in Hard Rock Cafe on Friday, October 3. The room will be decorated pink with pink lighting and there will be a PINKTOBER® “Step & Repeat” along with PINKTOBER® marketing material. Property team members will be wearing pink for the evening.

Additionally, a “Pink-tini” cocktail will be offered during the party with a portion of the proceeds donated to Making Strides Against Breast Cancer and the band, Mek, will also perform from 9 p.m. to 1 a.m. with free cover. Two pink guitars will be given to Making Strides Against Breast Cancer as raffle items and guests who make a $50 donation will be given a limited edition Seminole Hard Rock pin. Guests who make a donation of any amount will be given Pink Seminole Hard Rock sunglasses.

Throughout October, Seminole Hard Rock Hotel & Casino Tampa will participate in Hard Rock’s “Get into Bed for the Cause” program which will offer guests luxurious pink sheets, pink duvet covers, pink robes, an iconic Hard Rock PINKTOBER® pin and a signature turndown service. When guests stay in PINK sheets rooms, 25 percent of the room rate goes directly to The Breast Cancer Research Foundation®.

The Hard Rock retail store will also feature pink items on sale and the bars will sell the signature “Pink-tini” items to also benefit charity.

Last year, Seminole Hard Rock Hotel & Casino Tampa raised nearly $90,000 during its PINKTOBER® program to help fund research for prevention and a cure for breast cancer. A major component of the program was the title sponsorship of the Making Strides Against Breast Cancer Walk, which included a property team totaling 258 people.

 The American Cancer Society’s Making Strides Against Breast Cancer Walk in Tampa will take place Saturday, October 18, starting at 9 a.m. at the Amalie Arena. For additional details visit www.makingstrideswalk.org.

About Seminole Hard Rock Hotel & Casino Tampa
Seminole Hard Rock Hotel & Casino in Tampa is the Premier Entertainment Destination of Central Florida which is celebrating 10 years of continuous success. The electrifying casino features high stakes table games, along with thousands of the latest slot machines. A stylish boutique hotel features the world-famous Rock Spa and gymnasium for the fitness conscious guest. The luxurious High Limit Table Games Room offers higher table limits, a personal cashier and attentive bartenders. The American Automobile Association (AAA) has awarded Seminole Hard Rock their prestigious Four Diamond rating for eight years in a row. The seven award-winning restaurants spotlight a variety of indulgences from sophisticated fine dining at Council Oak Steaks & Seafood to a twist on nostalgic favorites at Rise Kitchen & Bakery. The casino offers a valet service or free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 866-502-PLAY or visit us online and via Facebook, Twitter, Instagram and Pinterest.

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 <sup>CONTACTS:
Gina Morales, Seminole Hard Rock Tampa,
(813) 695-4819, [email protected]

Nikki Yourison, Seminole Hard Rock Tampa,
(813) 523-5673, [email protected]</sup>