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Seminole Hard Rock Hotel & Casino Tampa Set to Support Hard Rock International’s PINKTOBER®

TAMPA, Fla. (October 1, 2015) – Upon receiving a Proclamation issued by City of Tampa Mayor Bob Buckhorn naming October PINKTOBER® month, Seminole Hard Rock Hotel & Casino Tampa today began its month-long support of Hard Rock International’s annual breast cancer awareness campaign.

This will be the 16th year of Hard Rock International’s support of PINKTOBER® and the eighth year of Seminole Hard Rock Tampa’s involvement. Last year, the property raised more than $80,000 during its PINKTOBER® program to help fund research for prevention and a cure for breast cancer.

A major component of the program will once again be Seminole Hard Rock Tampa’s $50,000 title sponsorship of the American Cancer Society’s Making Strides Against Breast Cancer Walk, scheduled for Saturday, October 24, at Tampa’s Amalie Arena beginning at 9 a.m.

Last year, Seminole Hard Rock Tampa entered a team of 250 people for the walk. For details about the Making Strides Against Breast Cancer Walk, please visit www.makingstrideswalk.org.

Throughout October, the property will participate in Hard Rock’s “Get into Bed for the Cause” program which will offer guests luxurious pink sheets, pink duvet covers, pink robes, an iconic Hard Rock PINKTOBER® pin and a signature turndown service. When guests stay in pink rooms, 25 percent of the room rate goes directly to The Breast Cancer Research Foundation®. Additionally, a “Pink-Tini” will be sold during the month.

The property’s Rock Spa will participate in PINKTOBER® as well by launching a new scent called Pink Moscato. Pink champagne will also be offered with certain services such as a Signature Pedicure (Walk This Way) and a Signature Manicure (Be Good to Yourself).

Property team members will have the opportunity to donate one percent of their weekly paycheck to the PINKTOBER® campaign beginning October 1 and every “Think Pink Thursday” thereafter through October.

Seminole Hard Rock Tampa will also be donating 100 percent of the proceeds generated from sales of limited-edition Making Strides pink sunglasses from the Rock Shop, as well as proceeds from sales of the “2015 Seminole Hard Rock Girls Calendar” during the month of October.

To further support PINKTOBER®, the property will host a wrap party which includes a benefit concert and slot tournament to be held at the Hard Rock Cafe Tampa on Friday, October 30, from 3 p.m. to 7 p.m. This event is open to the public.

The entry fee for the slot tournament will be $10 and 50 percent of those proceeds will be donated to Making Strides Against Breast Cancer and 50 percent will be added to the prize pool. Tickets can be purchased at the Rock Shop beforehand or upon entry to the event.

A red carpet ceremony featuring local community members will begin at 6 p.m. and precede the benefit concert in Hard Rock Cafe Tampa by a Tampa Bay artist.

Following the concert, Making Strides Against Breast Cancer (American Cancer Society) will be presented a check based on the amount of donations collected in the month of October.

About Seminole Hard Rock Hotel & Casino Tampa
Seminole Hard Rock Hotel & Casino Tampa is the premier entertainment destination of Central Florida and the place where celebrities love to stay and play. Owned and operated by the Seminole Tribe of Florida, this electrifying casino destination is one of the most successful and largest casinos in the world and is located in Tampa, Florida off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. Featuring high stakes table games along with thousands of the hottest slot machines, the rock star amenities at this AAA Four Diamond rated hotel and casino range from seven award-winning Zagat-rated restaurants, a newly renovated Rock Spa® and VIP services galore. The casino offers a valet service or free, self-parking. For more information, please call 866-502-PLAY or visit us online and via Facebook, Twitter, Instagram and Pinterest.

About Hard Rock International
With a total of 203 venues in 64 countries, including 156 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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CONTACTS:
Nikki Yourison, Seminole Hard Rock Tampa, (813) 523-5673, nikki.yourison@seminolehardrock.com
Chris Dirato, Bitner Goodman, (954) 703-7938, chris@bitnergoodman.com